Apparent
Logic

I’m Alex Fajkowski. Apparent Logic is my independent software company in San Francisco. Since the first iPhone SDK in 2008, I’ve made apps for iPhone, iPad, Mac, Apple Watch and Vision Pro: my own, and many for others.

Products

Check ID

The ID scanner that keeps the check, not the card.

Age and ID checks for bars, venues and events. Check ID has never stored a scanned person’s name, birth date or photo.

Check ID for Teams. ID scanning for your whole venue, with every door on one account and the night’s numbers on your Mac.

Check ID for Teams analytics on a Mac Check ID on iPhone showing a verified, over-21 result
ShowRing Live showing the class in the ring at the Silicon Valley Horse Show

ShowRing Live

Live ring status and start times for horse show days, with a push the moment your class is called.

iPhone and iPad

Air Quality Index showing a smoke forecast over California

Air Quality Index

Smoke, wildfire and air quality forecasts for anywhere on Earth. Shown at WWDC24 on Apple Vision Pro.

Every Apple platform

Client work

Calm

Apple Watch, Mac and App Clip

  1. 2019Calm’s standalone Apple Watch app for watchOS 6: sessions stored on the watch, background audio, and breathing paced by haptics. Apple used it in the WWDC 2019 Platforms State of the Union and the SwiftUI on watchOS session.
  2. 2020Calm’s iPhone app on Apple silicon Macs. It led the Mac App Store’s “iPhone and iPad Apps, Now on Mac” feature.
  3. 2021Calm’s App Clip.
Calm on Apple Watch on stage at WWDC 2019
WWDC 2019, Platforms State of the Union
Three Calm screens on Apple Watch
Calm on Apple Watch
The Mac App Store feature “iPhone and iPad Apps, Now on Mac!”, led by Calm
Mac App Store, 2020

Chipotle

Apple Watch app

Reorder your usual with one tap from your wrist. I built it in Swift alongside the existing Objective-C app, with time in Cupertino working with Apple before launch, and it was in the store the day Apple Watch launched.

Apple engineers used it in the WWDC 2015 session “Apple Watch Design Tips and Tricks” as an example of touch target design.

Chipotle’s reorder screen on Apple Watch
Chipotle on Apple Watch
Chipotle’s Apple Watch app in a WWDC 2015 session
WWDC 2015, Apple Watch Design Tips and Tricks

Food Network

On the Road

Nearly 3,000 restaurants from Diners, Drive-Ins and Dives, The Best Thing I Ever Ate, Barefoot Contessa and more, by city, chef or show, with road-trip planning. A universal app, and one of the first big brand apps built on Parse.

I led its development. It won the Webby Award for Best Lifestyle App, Apple featured it on the App Store, and I spoke about building it at the App Developers Conference.

On the Road on iPad, browsing restaurants on a map
On the Road on iPad
On the Road on iPhone
On the Road on iPhone

Senstream

Research Ring

Senstream’s ring records research-grade biosignals (PPG, ECG, EDA, motion and temperature) outside the lab. BIOPAC Systems distributes it worldwide and connects it to its AcqKnowledge software.

I built the whole software stack: apps for iPhone, iPad, Mac and Vision Pro, live processing of high-frequency signals over Bluetooth, the web app, and the backend and database behind them.

The Senstream research ring
The Senstream research ring
Inside the ring: ECG and EDA electrodes, the optical PPG sensor and a status light
Its electrodes and optical sensor

Toontastic

Launchpad Toys

Kids draw, animate and narrate their own cartoons. Launchpad Toys built it with research from Stanford’s Graduate School of Education, and I built the iPad app. Kids made more than 14 million cartoons in over 200 countries.

Apple showed it in a WWDC keynote and inducted it into the App Store Hall of Fame. Google later acquired Launchpad Toys and relaunched it as Toontastic 3D.

A cartoon being made in Toontastic on iPad
Toontastic on iPad
Toontastic on screen during Apple’s WWDC 2012 keynote
Apple’s WWDC 2012 keynote

Zinio

Digital newsstand

I led the architecture and development of the in-app storefront in Zinio’s iPad and iPhone apps, bringing recurring iTunes subscriptions to its magazines as the apps passed a million active iOS readers.

zulily

Shopping app

zulily’s first iOS app: daily deals for moms, babies and kids. I designed and built it, then kept working with zulily on the app and on training its in-house iOS developers as the company grew toward its IPO.

zulily’s app on iPhone
A zulily sale on iPhone

Hipstamatic

MADESQUARE

Prints of your square photos, ordered from your iPhone, from the team behind Hipstamatic. Apple featured it with a banner on the App Store.

MADESQUARE featured in a banner on the App Store
MADESQUARE featured on the App Store

Darby Smart

Craft community app

A community for DIY crafts, with how-to videos, in-app video creation and real-time chat. I took it from first sketch to the App Store in under two months, then kept adding to it as it grew, and Apple featured it in New Apps We Love.

Darby Smart raised a $6.3M Series A and was later acquired by Grove Collaborative.

Darby Smart’s craft feed on iPhone
A Darby Smart project on iPhone
Darby Smart in the App Store’s New Apps We Love
New Apps We Love on the App Store

About

I studied computer science at Cornell, with a concentration in Artificial Intelligence. I then spent the 2000s building large systems for the NFL, Fannie Mae, the U.S. Department of Housing and Urban Development and the Defense Logistics Agency. When Apple opened the iPhone to developers in 2008, I started making apps and haven’t stopped.

Apparent Logic is just me, by choice. My apps carry no ads and no tracking.

One of my first apps, Presenter, appeared in Apple’s “There’s an app for that” iPhone 3GS ads in 2009.

Contact

Questions about one of my apps are quickest through that app’s page.